Personal loans in Superior, WI
Superior ranks 30th of 605 places in Wisconsin, with a population near 26,423. Superior is a smaller city in Wisconsin, with an estimated 26,423 residents, and every licensed lender here follows the same state rulebook.
Use the calculator on this page to price an amount and term before you commit in Superior. Consumer lending that reaches Superior's 26,423 residents is governed by Wisconsin statute; no city ordinance changes it. Superior lost roughly 1.2% of its population across the 2020-to-2023 comparison. For a bigger market, look to Duluth, MN about 6 miles away.
The Superior data picture
Read the local figures below as context; read the sourced Wisconsin table as the rulebook a lender here must follow.
- Population: 26,423 residents; Superior is the 30th-largest of 605 places in Wisconsin (US Census Bureau, Vintage 2023).
- Population trend: Lower by roughly 1.2% since the 2020 count.
- People gained or lost: about 327 fewer since the 2020 base.
- Size percentile: Superior's 26,423 people outrank roughly 95% of the places in Wisconsin.
- Population density: about 722 people per square mile across 36.6 square miles of land (Census Gazetteer area, Vintage 2023 population).
- Land area rank: Superior's 36.6 square miles rank 8th of 605 places in Wisconsin.
- Water area rank: Superior ranks 4th among Wisconsin's 605 places, with 8.74 sq mi.
- State population share: Superior accounts for about 0.6% of everyone in Wisconsin.
- Nationally: Superior is the 1,475th-largest of 19,457 Census places in the dataset.
- Growth rank: Superior ranks 423rd among Wisconsin's 605 places for the 2020-to-2023 change.
- Against the state trend: Superior's 1.2% change compares with a Wisconsin average of +0.4% across its 605 places.
- Density in Wisconsin: Superior ranks 328th by people per square mile.
- Density vs Wisconsin: Superior's 722 people per square mile compare with a state median of 800.
- Location: mapped by the US Census Bureau at 46.6921, -92.0804.
- Nearest larger cities: Duluth (6 mi); Andover (116 mi); Elk River (118 mi); Blaine (118 mi); Ramsey (119 mi). A bigger neighbour may offer more branches; the rate you see still follows your credit, not your address.
- Smaller communities close by: Superior (3 mi); Oliver (6 mi); Proctor (8 mi), each with its own Census population profile.
- Smaller places within 50 miles: 30 of them.
- Larger places within 100 miles: 1.
Land, water and location for Superior
Superior's land area is about 36.6 square miles; a further 8.74 square miles is water. The resulting density is about 722 people per square mile. For the state's biggest city, Milwaukee, the distance is roughly 322 miles. A 50-mile radius around Superior takes in 1 places that are larger. Within the same 50 miles lie 30 smaller Census places.
Superior against the rest of Wisconsin
Set beside Wisconsin's 605 places, Superior ranks 30th by population and holds about 0.6% of the state total. On the 2020-to-2023 trend, Superior stands 423rd among Wisconsin's 605 places — roughly the 30th percentile. Its roughly 722 residents per square mile place it 328th among Wisconsin's places. Between 2020 and 2023 the count changed by roughly 327 residents.
The Wisconsin lending rules that reach Superior
When Wisconsin does not publish a figure, the row links to the source instead of inventing a number; Superior is bound by the same rules.
| Rule | Detail | Source |
|---|---|---|
| State lending regulator | Wisconsin Department of Financial Institutions (DFI), Division of Banking Source says: "Department" means the department of financial institutions | Wisconsin State Legislature as of 2026-09-16 |
| Small-loan / installment lender licensing | Licensed lender license required from the Division of Banking (Wis. Stat. § 138.09) Source says: Before any person may do business under this section, that person shall first obtain a license from the division. | Wisconsin State Legislature as of 2026-09-16 |
| Maximum legal interest rate (usury cap) | 12% per year maximum ($12 per $100) on the declining principal balance, except as authorized by other statutes (Wis. Stat. § 138.05(1)(a)) Source says: At the rate of $12 upon $100 for one year computed upon the declining principal balance of the loan or forbearance | Wisconsin State Legislature as of 2026-09-16 |
What to do before borrowing in Superior
A sensible order of operations for a loan in Superior, home to about 26,423 people:
- Check all three credit reports for mistakes, because an error you fix now is a lower rate later.
- Price the payment first with our personal loan calculator before any lender quotes you.
- Shop at least three lenders and judge them on APR and total cost.
- Confirm the Wisconsin licence with the regulator named above before committing.
- Pick the shortest term whose payment you can comfortably afford.
- Do not borrow more than the expense calls for, even if a lender approves a larger amount.
- Write down the purpose of the loan and your repayment plan before you apply.
None of these steps is Superior-specific: the same Wisconsin licensing and disclosure rules reach all 26,423 residents.
What shapes a Superior personal loan
With roughly 26,423 residents, Superior is a smaller city; its personal loans are typically unsecured, priced from your credit rather than the city's size. A lender serving Superior's 26,423 residents must disclose the APR and finance charge in writing before you sign. Because the payment is fixed, the total cost of a Superior loan is knowable in advance — unlike a revolving card balance.
Common questions
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Does comparing loans in Superior cost me credit score points?
Nearby places
- Superior, WI — population 710
- Duluth, MN — population 87,680
- Oliver, WI — population 417
- Proctor, MN — population 3,087
- Hermantown, MN — population 10,202
- Rice Lake, MN — population 4,160
- Wrenshall, MN — population 441
- Poplar, WI — population 632