Personal loans in Rochester, WI
Two households in Rochester with comparable incomes can still be offered different rates; the city's 3,776 residents are not the reason. A 2020-to-2023 comparison shows Rochester down by about 0.3%.
With 3,776 residents, Rochester outranks about 70% of the communities in Wisconsin. For a community of about 3,776, the practical step is to compare APR across at least three lenders before committing. Lenders active in Rochester report to a Wisconsin supervisor, identified in the sourced rows below. The closest larger place is Waterford, WI about 3 miles away.
Rochester: the sourced local profile
Here is the sourced Census picture for Rochester, plus the Wisconsin lending rules that apply to a loan taken out here.
- Population: 3,776 — Rochester ranks 180th of 605 communities in Wisconsin (US Census Bureau, Vintage 2023).
- Population trend: A decline of about 0.3% across the 2020-to-2023 comparison.
- People gained or lost: about 11 fewer since the 2020 base.
- Size percentile: about 70% of Wisconsin's Census places are smaller than Rochester.
- Density: the Census land area of 17.4 sq mi holds about 217 people per square mile.
- By land area: Rochester ranks 47th among Wisconsin's 605 places, at 17.4 sq mi.
- Water area rank: Rochester ranks 124th among Wisconsin's 605 places, with 0.23 sq mi.
- State share: roughly 0.1% of Wisconsin's residents live in Rochester (3,776 people).
- National rank: Rochester is the 5,603rd most populous of the 19,457 Census places covered here.
- Growth rank: Rochester ranks 307th among Wisconsin's 605 places for the 2020-to-2023 change.
- Against the state trend: Rochester's 0.3% change compares with a Wisconsin average of +0.4% across its 605 places.
- Density in Wisconsin: Rochester ranks 548th by people per square mile.
- Against the state median: Rochester runs about 217 residents per square mile, where the Wisconsin median is 800.
- Location: 42.7329, -88.2503 (US Census Bureau Gazetteer).
- Nearest larger cities: Waterford (3 mi); Burlington (4 mi); East Troy (8 mi); Mukwonago (9 mi); Vernon (10 mi). Lenders licensed in the state serve Rochester whether or not they keep a local branch.
- Smaller towns nearby: Big Bend (11 mi); Yorkville (13 mi); Paddock Lake (13 mi).
- Smaller neighbours: 70 places smaller than Rochester sit within 50 miles.
- Larger places within 100 miles: 372.
What a Rochester borrower is actually offered
A Rochester personal loan is an installment loan: a lump sum, then fixed monthly payments over a set term, priced off your credit rather than its 3,776 residents. The APR tracks your credit score rather than Rochester's rank of 180th in Wisconsin: a strong file may earn a single-digit rate, while damaged credit can push the rate far higher. A longer term lowers the monthly payment on a Rochester loan but raises total interest, so the smallest payment is not the cheapest loan.
Where Rochester sits in Wisconsin
Set beside Wisconsin's 605 places, Rochester ranks 180th by population and holds about 0.1% of the state total. For population change between 2020 and 2023, Rochester ranks 307th of 605 in Wisconsin (about the 49th percentile). By density, at about 217 people per square mile, it ranks 548th in Wisconsin. By land area, its 17.4 square miles rank 47th of 605 places in Wisconsin.
The geography behind Rochester
Rochester covers about 17.4 square miles of land, with 0.23 square miles of water inside its boundaries (Census Gazetteer). The resulting density is about 217 people per square mile. Milwaukee, the largest place in Wisconsin, is about 27 miles from Rochester. Counting outward 50 miles, 153 larger communities surround Rochester. Within the same 50 miles lie 70 smaller Census places.
What Wisconsin law requires in Rochester
The rows below set out what a licensed lender must follow in Wisconsin, and so for Rochester's roughly 3,776 residents.
| Rule | Detail | Source |
|---|---|---|
| State lending regulator | Wisconsin Department of Financial Institutions (DFI), Division of Banking Source says: "Department" means the department of financial institutions | Wisconsin State Legislature as of 2026-09-16 |
| Maximum legal interest rate (usury cap) | 12% per year maximum ($12 per $100) on the declining principal balance, except as authorized by other statutes (Wis. Stat. § 138.05(1)(a)) Source says: At the rate of $12 upon $100 for one year computed upon the declining principal balance of the loan or forbearance | Wisconsin State Legislature as of 2026-09-16 |
| Payday lending status | Legal and licensed by the DFI Division of Banking; statewide database tracking (Wis. Stat. § 138.14) Source says: "Licensee" means a person holding a license issued by the division under sub. (5) | Wisconsin State Legislature as of 2026-09-16 |
What to do before borrowing in Rochester
Before you hand your details to a lender in Rochester, where the population is near 3,776:
- Check all three credit reports for mistakes, because an error you fix now is a lower rate later.
- Run the numbers on the personal loan calculator so you know the payment before you apply.
- Shop at least three lenders and judge them on APR and total cost.
- Make sure the lender appears in the Wisconsin regulator's licence list.
- Check that the monthly payment fits your budget next to your existing obligations.
- Pick the shortest term whose payment you can comfortably afford.
- Do not borrow more than the expense calls for, even if a lender approves a larger amount.
What differs between Rochester and the rest of Wisconsin is not the process but the borrower's own file, among the 3,776 people here.
Common questions
What are my options in Rochester if my credit is poor?
What loan size can I expect in Rochester?
Do I have to pledge anything to borrow in Rochester?
Does comparing loans in Rochester cost me credit score points?
Nearby places
- Waterford, WI — population 5,744
- Burlington, WI — population 11,040
- Mukwonago, WI — population 8,492
- Vernon, WI — population 7,456
- East Troy, WI — population 4,707
- Big Bend, WI — population 1,501
- Muskego, WI — population 25,312
- Union Grove, WI — population 5,152