Personal loans in Madison, WI
A 2020-to-2023 comparison shows Madison up by about 2.1%. Madison counts about 280,305 people, and what is genuinely local about borrowing here is limited — Wisconsin law does the governing.
Madison is home to roughly 280,305 people and stands 2nd by size out of 605 Census places in Wisconsin. The closest larger city is Milwaukee, WI about 74 miles away. Rate ceilings, licensing requirements and product limits for Madison are all set at the Wisconsin level. Get pre-qualified with several lenders, then compare APR rather than the headline rate for a Madison loan.
Borrowing in Madison: the local picture
What follows is Madison's place in the Census record, alongside the Wisconsin rules that govern a personal loan made here.
- Population: about 280,305 people live here, which puts Madison 2nd of 605 Census places in Wisconsin (Vintage 2023).
- Population trend: A rise of about 2.1% from 2020 to 2023.
- Change in people: the 2020-to-2023 comparison is a gain of about 5,661 residents.
- Size percentile: Madison's 280,305 people outrank roughly 100% of the places in Wisconsin.
- Population density: about 3,352 people per square mile across 83.6 square miles of land (Census Gazetteer area, Vintage 2023 population).
- Land area rank: Madison's 83.6 square miles rank 2nd of 605 places in Wisconsin.
- Water area: Madison has 21.41 square miles of water, ranking 2nd of 605 places in Wisconsin.
- Within Wisconsin: about 6.5% of the state's population lives in Madison.
- National standing: Madison ranks 74th of 19,457 US places.
- Growth rank: Madison ranks 93rd among Wisconsin's 605 places for the 2020-to-2023 change.
- Against the state trend: Madison's 2.1% change compares with a Wisconsin average of +0.4% across its 605 places.
- Density rank: Madison is the 12th most densely settled place in Wisconsin.
- Density vs Wisconsin: Madison's 3,352 people per square mile compare with a state median of 800.
- Location: the Census Gazetteer records it at 43.0878, -89.4299.
- Nearest larger cities: Milwaukee (74 mi). Living near a larger metro rarely changes what is available in Madison.
- Nearest smaller towns: Shorewood Hills (1 mi); Maple Bluff (4 mi); Middleton (4 mi).
- Smaller neighbours: 126 places smaller than Madison sit within 50 miles.
- At 100 miles: 1 larger Census places fall inside that radius.
Wisconsin consumer-lending rules applied in Madison
These are Wisconsin's sourced lending facts as they reach Madison's 280,305 residents; the state has no city-level rate rule.
| Rule | Detail | Source |
|---|---|---|
| State lending regulator | Wisconsin Department of Financial Institutions (DFI), Division of Banking Source says: "Department" means the department of financial institutions | Wisconsin State Legislature as of 2026-09-16 |
| Maximum legal interest rate (usury cap) | 12% per year maximum ($12 per $100) on the declining principal balance, except as authorized by other statutes (Wis. Stat. § 138.05(1)(a)) Source says: At the rate of $12 upon $100 for one year computed upon the declining principal balance of the loan or forbearance | Wisconsin State Legislature as of 2026-09-16 |
| Payday lending status | Legal and licensed by the DFI Division of Banking; statewide database tracking (Wis. Stat. § 138.14) Source says: "Licensee" means a person holding a license issued by the division under sub. (5) | Wisconsin State Legislature as of 2026-09-16 |
What a Madison borrower is actually offered
A Madison personal loan is an installment loan: a lump sum, then fixed monthly payments over a set term, priced off your credit rather than its 280,305 residents. A lender serving Madison's 280,305 residents must disclose the APR and finance charge in writing before you sign. The term you choose in Madison decides the split between a comfortable payment and the total interest you pay.
Before you apply in Madison
These steps shape the offer you get in Madison, a place of about 280,305 people:
- Pull your credit reports first and correct any error before a lender sees the file.
- Run the numbers on the personal loan calculator so you know the payment before you apply.
- Pre-qualify with three or more lenders, then compare the APR rather than the interest rate.
- Check the Wisconsin regulator's records to confirm the lender is licensed here.
- Do not borrow more than the expense calls for, even if a lender approves a larger amount.
- Write down the purpose of the loan and your repayment plan before you apply.
- If the balances are already a strain, seek nonprofit credit counselling before adding a loan.
What differs between Madison and the rest of Wisconsin is not the process but the borrower's own file, among the 280,305 people here.
Madison on the map
Madison covers about 83.6 square miles of land, with 21.41 square miles of water inside its boundaries (Census Gazetteer). With 280,305 residents, the land area yields roughly 3,352 people per square mile. For the state's biggest city, Milwaukee, the distance is roughly 74 miles. Counting outward 50 miles, 0 larger communities surround Madison. The 100-mile radius contains 1 larger places.
Borrowing reach in Madison
With about 3,352 residents per square mile, Madison is fairly dense, and 0 larger Census places sit within 50 miles. Whether Madison has a local branch or not, a Wisconsin-licensed lender can serve its 280,305 people online on the same terms. The nearest bigger place is Milwaukee, WI about 74 miles away.
Common questions
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Nearby places
- Shorewood Hills, WI — population 2,182
- Maple Bluff, WI — population 1,308
- Middleton, WI — population 22,967
- Waunakee, WI — population 15,152
- Fitchburg, WI — population 32,284
- Monona, WI — population 8,536
- Verona, WI — population 15,815
- McFarland, WI — population 9,460