Personal loans in Appleton, WI
Personal loans in Appleton are mostly unsecured, so the APR reflects how a lender reads your credit — not the city's 74,719 population. By population, Appleton sits at 6th in Wisconsin, with an estimated 74,719 residents.
Appleton lost roughly 1.3% of its population across the 2020-to-2023 comparison. A lender that serves Appleton operates under Wisconsin lending statutes and a Wisconsin supervisor. Use the calculator on this page to price an amount and term before you commit in Appleton. The nearest larger city is Green Bay, WI about 26 miles away.
What the Census records for Appleton
Only a few things actually differ by place — population, area, location, and the Wisconsin rules a lender must follow — and they are below.
- Population: about 74,719 people live here, which puts Appleton 6th of 605 Census places in Wisconsin (Vintage 2023).
- Population trend: Roughly 1.3% fewer residents than the 2020 Census counted.
- People gained or lost: about 955 fewer since the 2020 base.
- Size percentile: bigger than about 99% of the places in Wisconsin, with 74,719 residents in Appleton.
- Density: roughly 2,939 residents per square mile, spread over 25.4 sq mi of land.
- By land area: Appleton ranks 37th among Wisconsin's 605 places, at 25.4 sq mi.
- Water area rank: Appleton ranks 70th among Wisconsin's 605 places, with 0.50 sq mi.
- Within Wisconsin: about 1.7% of the state's population lives in Appleton.
- National rank: Appleton is 493rd of 19,457 places nationwide.
- Growth rank: Appleton's 2020-to-2023 change ranks 426th of 605 places in Wisconsin.
- State comparison: Wisconsin's places average +0.4% for 2020-to-2023, against Appleton's 1.3%.
- Density rank: Appleton is the 20th most densely settled place in Wisconsin.
- Density vs Wisconsin: Appleton's 2,939 people per square mile compare with a state median of 800.
- Location: latitude 44.2789, longitude -88.3883 (Census Gazetteer).
- Nearest larger cities: Green Bay (26 mi); Milwaukee (87 mi); Madison (97 mi); Racine (111 mi); Kenosha (120 mi). A branch is convenient; it is not what sets your APR.
- Smaller places close by: Kimberly (3 mi); Little Chute (3 mi); Combined Locks (4 mi).
- Smaller places within 50 miles: 108 of them.
- Larger places within 100 miles: 3.
Appleton in state context
Set beside Wisconsin's 605 places, Appleton ranks 6th by population and holds about 1.7% of the state total. For population change between 2020 and 2023, Appleton ranks 426th of 605 in Wisconsin (about the 30th percentile). At about 2,939 people per square mile, Appleton is the 20th most densely settled place in Wisconsin. The population moved by about 955 people between 2020 and 2023, a 1.3% shift.
The state rulebook for Appleton
Wisconsin has no separate rate rule for Appleton; the sourced rows below are what reach every lender that serves its 74,719 people.
| Rule | Detail | Source |
|---|---|---|
| State lending regulator | Wisconsin Department of Financial Institutions (DFI), Division of Banking Source says: "Department" means the department of financial institutions | Wisconsin State Legislature as of 2026-09-16 |
| Maximum legal interest rate (usury cap) | 12% per year maximum ($12 per $100) on the declining principal balance, except as authorized by other statutes (Wis. Stat. § 138.05(1)(a)) Source says: At the rate of $12 upon $100 for one year computed upon the declining principal balance of the loan or forbearance | Wisconsin State Legislature as of 2026-09-16 |
| Payday lending status | Legal and licensed by the DFI Division of Banking; statewide database tracking (Wis. Stat. § 138.14) Source says: "Licensee" means a person holding a license issued by the division under sub. (5) | Wisconsin State Legislature as of 2026-09-16 |
What a Appleton borrower is actually offered
A Appleton personal loan is an installment loan: a lump sum, then fixed monthly payments over a set term, priced off your credit rather than its 74,719 residents. The rate you see advertised is a range, not a promise, until a lender reviews your file in Appleton. The term you choose in Appleton decides the split between a comfortable payment and the total interest you pay.
How lenders reach Appleton
Appleton is fairly dense, with about 2,939 people per square mile and 1 larger places within 50 miles. What is available to Appleton's 74,719 borrowers is set by Wisconsin licensing and your own credit, not by how many branches are nearby. For a larger market, the closest option is Green Bay, WI about 26 miles away.
A practical checklist for Appleton borrowers
Before you apply in Appleton, a community of about 74,719, work through these steps:
- Start with the credit file: order the reports, fix the errors, then apply.
- Model the payment on the calculator before a lender models it for you.
- Line up several pre-qualified offers and let the APR decide.
- Make sure the lender appears in the Wisconsin regulator's licence list.
- If the balances are already a strain, seek nonprofit credit counselling before adding a loan.
- Read the disclosure for an origination fee and any prepayment penalty before signing.
- Check that the monthly payment fits your budget next to your existing obligations.
None of these steps is Appleton-specific: the same Wisconsin licensing and disclosure rules reach all 74,719 residents.
Common questions
What are my options in Appleton if my credit is poor?
What loan size can I expect in Appleton?
Do I have to pledge anything to borrow in Appleton?
Does comparing loans in Appleton cost me credit score points?
Nearby places
- Kimberly, WI — population 7,626
- Little Chute, WI — population 12,178
- Menasha, WI — population 18,069
- Combined Locks, WI — population 3,654
- Fox Crossing, WI — population 18,947
- Kaukauna, WI — population 17,493
- Harrison, WI — population 14,524
- Neenah, WI — population 27,453