Personal loans in Altoona, WI
By population, Altoona sits at 104th in Wisconsin, with an estimated 9,287 residents. From the 2020 Census base to the 2023 estimate, the population rose by about 12.0%. Altoona counts about 9,287 people, and what is genuinely local about borrowing here is limited — Wisconsin law does the governing. When Wisconsin caps or restricts a product, lenders either change the terms or withdraw it from Altoona as from the rest of the state. Compare APR, not the interest rate, because the APR folds in most fees on a Altoona loan. The closest larger place is Eau Claire, WI about 3 miles away.
Altoona by the numbers
What follows is Altoona's place in the Census record, alongside the Wisconsin rules that govern a personal loan made here.
- Population: 9,287 — Altoona ranks 104th of 605 communities in Wisconsin (US Census Bureau, Vintage 2023).
- Population trend: A gain of roughly 12.0% between 2020 and 2023.
- People gained or lost: about 992 more since the 2020 base.
- Size percentile: bigger than about 83% of the places in Wisconsin, with 9,287 residents in Altoona.
- Population density: 1,802 people per square mile on 5.2 square miles of land.
- Land area rank: Altoona's 5.2 square miles rank 142nd of 605 places in Wisconsin.
- Water area: Altoona has 0.25 square miles of water, ranking 117th of 605 places in Wisconsin.
- Within Wisconsin: about 0.2% of the state's population lives in Altoona.
- National rank: Altoona is 3,314th of 19,457 places nationwide.
- Growth rank: Altoona's 2020-to-2023 change ranks 9th of 605 places in Wisconsin.
- Against the state trend: Altoona's 12.0% change compares with a Wisconsin average of +0.4% across its 605 places.
- Density rank: Altoona places 82nd among Wisconsin's places by people per square mile.
- Against the state median: Altoona runs about 1,802 residents per square mile, where the Wisconsin median is 800.
- Location: 44.8000 / -91.4396, per the US Census Bureau Gazetteer.
- Nearest larger cities: Eau Claire (3 mi); Chippewa Falls (10 mi); Menomonie (24 mi); Winona (53 mi); Holmen (58 mi). Lenders licensed in the state serve Altoona whether or not they keep a local branch.
- Nearest smaller towns: Lake Hallie (6 mi); Fall Creek (8 mi); Elk Mound (13 mi).
- Smaller neighbours: 72 places smaller than Altoona sit within 50 miles.
- Within 100 miles: 80 places are larger than Altoona.
The geography behind Altoona
The Census Gazetteer records 5.2 square miles of land and 0.25 square miles of water within Altoona. The resulting density is about 1,802 people per square mile. The largest place in Wisconsin, Milwaukee, lies about 210 miles away. Within 50 miles of Altoona there are 3 larger Census places. By land area it ranks 142nd of 605 Wisconsin places.
Where Altoona sits in Wisconsin
Set beside Wisconsin's 605 places, Altoona ranks 104th by population and holds about 0.2% of the state total. On the 2020-to-2023 trend, Altoona stands 9th among Wisconsin's 605 places — roughly the 99th percentile. Its roughly 1,802 residents per square mile place it 82nd among Wisconsin's places. In land area, Altoona ranks 142nd among Wisconsin's 605 places.
A practical checklist for Altoona borrowers
These steps shape the offer you get in Altoona, a place of about 9,287 people:
- Get your credit reports, dispute what is wrong, and only then start shopping.
- Model the payment on the calculator before a lender models it for you.
- Collect three or more offers and compare them on APR, not on the advertised rate.
- Confirm the lender holds a Wisconsin licence by checking the regulator named above.
- Be clear on what the loan is for and how it gets repaid.
- If the balances are already a strain, seek nonprofit credit counselling before adding a loan.
- Read the disclosure for an origination fee and any prepayment penalty before signing.
What differs between Altoona and the rest of Wisconsin is not the process but the borrower's own file, among the 9,287 people here.
The Wisconsin lending rules that reach Altoona
The rows below set out what a licensed lender must follow in Wisconsin, and so for Altoona's roughly 9,287 residents.
| Rule | Detail | Source |
|---|---|---|
| State lending regulator | Wisconsin Department of Financial Institutions (DFI), Division of Banking Source says: "Department" means the department of financial institutions | Wisconsin State Legislature as of 2026-09-16 |
| Maximum legal interest rate (usury cap) | 12% per year maximum ($12 per $100) on the declining principal balance, except as authorized by other statutes (Wis. Stat. § 138.05(1)(a)) Source says: At the rate of $12 upon $100 for one year computed upon the declining principal balance of the loan or forbearance | Wisconsin State Legislature as of 2026-09-16 |
| Payday lending status | Legal and licensed by the DFI Division of Banking; statewide database tracking (Wis. Stat. § 138.14) Source says: "Licensee" means a person holding a license issued by the division under sub. (5) | Wisconsin State Legislature as of 2026-09-16 |
Borrowing reach in Altoona
With about 1,802 residents per square mile, Altoona is moderately settled, and 3 larger Census places sit within 50 miles. Lenders licensed in Wisconsin reach Altoona's 9,287 residents online, so the nearest branch is not what sets your APR. For a larger market, the closest option is Eau Claire, WI about 3 miles away.
Common questions
What are my options in Altoona if my credit is poor?
What loan size can I expect in Altoona?
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Does comparing loans in Altoona cost me credit score points?
Nearby places
- Eau Claire, WI — population 70,542
- Lake Hallie, WI — population 7,310
- Chippewa Falls, WI — population 14,656
- Fall Creek, WI — population 1,413
- Eleva, WI — population 683
- Strum, WI — population 1,057
- Elk Mound, WI — population 986
- Bloomer, WI — population 3,708